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About Us

We believe that in an era of rampant noise in the pawn industry, great businesses deserve to be showcased. We are a client-focused marketing and public relations firm that creates unique positions of trust, relevance, and authority.  Our core capabilities are media relations and crisis communications, content, and campaigns. When it comes to marketing, we take a holistic approach, blending traditional digital and traditional tactics. Additionally, we offer professional tradeshow management, events, and other special situations.  Our clients trust our approach because they know our recommendations are based on a a deep understanding of the pawn industry paired with education, experience, expertise, and execution. 

The Pawnbroker Network is led by two dynamos who are well-known to pawnbrokers, vendors, and other stakeholders in pawn

Who's They Are

Cyndee Harrison, Principal: Raised in the beautiful mountains of East Tennessee, she has now lived in Detroit for over two decades.  Cyndee has been with her husband since they met at a college dance; they now have three grown-and-flown children, a daughter (26) and twin sons (23). 

About ten years ago, in the middle of a successful career at a Marketing & PR agency, Cyndee and her boss were driving to a client meeting when he suddenly exclaimed, “Hey, there’s THAT pawnshop!  Let’s go in!”  Cyndee walked into American Jewelry and Loan, met the Gold family, and ended up working for them—including while they were the stars of the global reality hit, Hardcore Pawn.  She’s been working in some capacity in pawnbroking ever since.

Cyndee has managed numerous media tours, served as an Executive Producer of a nationally syndicated podcast, and repeatedly earned media stories in national publications like Wall Street Journal, Vox, New York Times as well as countless local media. She’s known for helping pawnbrokers manage communications crises including legislative challenges

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Erika Brooks, Senior Vice President: A proud Fort Worthian with a love for meeting planning, Erika was born and raised in Texas where she graduated from Texas Christian University with a BS in Political Science.  After spending many years in Marketing and Corporate Communications in the aviation industry, Erika landed at NPA in 2007, spearheading the Pawn Expo and National Pawnbroker magazine.  In 2011, she decided to take a break from the association and focus on family.

From Vegas to Hong Kong, Erika has traveled the globe planning and executing successful conferences and conventions over the years which have earned her a reputation for excellence among pawnbrokers, vendors, and other stakeholders throughout the industry.

Erika and her husband, Jon, have been married for 25 years and have two sons, Jacob and Jackson.  She is passionate about serving her community and enjoys working and advocating for ZOE Empowers, an organization that empowers orphans and vulnerable children.
She loves college football, a good cup of coffee, and admits that she suffers from wanderlust.

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