New digital campaign adds modern tactics to legislative activism for the pawn industry

modern tactics for legislative activism

Like other Industry Partners, we support the National Pawnbrokers Association’s efforts towards legislative activism.

That’s why we’re launching a comprehensive digital advertising campaign geographically targeted to Washington DC and the surrounding area during dates that correspond with the Congressional calendar.

In this way, we will be able to reach legislators and influencers who search for topics and terms related to pawnshops at the precise moment they are looking for more information about them.

This campaign will include: 

  • Facebook ads
  • Search Engine Marketing via Google ads
  • Geofencing and Geoframing (explained here)

Want to learn more and support this campaign? Join us for a brief webinar tomorrow to hear more and learn how YOU can get involved: 

Friday, Aug 27, 2021

01:00 PM Eastern Time (US and Canada) 
Topic: Digital Ad Campaign: Rate Caps Legislation
Register in advance for this webinar:
https://us02web.zoom.us/webinar/register/WN_sKmGM9FSSGiyHbdS1-aKpA

Pawnbroking is one industry with many voices. Let’s join together to promote and protect it. 

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