FREE social media posting calendar for pawnbrokers: January 2021
Marketing your pawnshop doesn’t have to be overwhelming
FREE for January and February, we’ve got a posting prompt calendar alongside four quick wins—things you can accomplish in a month’s time from the four most important areas of pawnshop marketing: Digital, Traditional, Community, and Advocacy.
Take a look at our January Quick Wins for marketing your pawnshop:
Digital marketing:
A new year is a great time to renew your team’s commitment to improving your online reviews! Even if you use technology to help prompt the customer to leave a review, it’s important that you demonstrate your willingness to listen to feedback. Post examples of positive customer reviews throughout your store and on your online channels that you create using Google’s free marketing tools!
Traditional or In-store marketing:
Returning gifts is such a hassle!! Host a ‘Santa’s Mistakes Buying Event’ at your pawnshop to remind your customers that your pawnshop is the best place to bring their valuables to get the cash they need!
Community and PR:
National Law Enforcement Appreciation Day is January 6th. Whether it’s a catered lunch or a handwritten note, consider reaching out to your local police to let them know how much you appreciate their service.
Advocacy:
New legislators at every branch of government take office in January. This month, take the time to find out who they are (from local city council all the way up to your members of Congress) and establish a line of communications with them by writing a note to introduce yourself and joining their mailing lists, following the tips at pawnbrokernetwork.com tools and resources page!
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