Word of mouth is the cheapest and most effective form of marketing. But there’s a big problem—it’s far more difficult to achieve than it sounds.
What’s the secret to turning your customers and stakeholders into brand ambassadors?
In his bestseller Contagious, marketing professor and author Jonah Berger identified six principles of sharing and word-of-mouth:
- Social currency: We share what makes us look good.
- Triggers: We share what’s at the top of our minds.
- Emotion: We share what we care about.
- Public: We imitate what we see people around us are doing.
- Practical value: We share things that have value to others.
- Stories: We share stories, not information.
During the month of October, we’ll be sharing content, resources, and insights aimed at exploring ways that members can grow their business via referrals. Be sure to search hashtag #ImYourPawnbroker!
The Pawnbroker Network is a professional business network for pawnbrokers, vendors, and other industry stakeholders. We are focused on connections, campaigns, and content that improves the public’s perception of the pawn industry.
