There are over 30 Facebook groups dedicated to conversations about pawnbroking and the conversations often turn to marketing. There are always lots of folks giving advice about various tactics that have worked for them, but the fast-moving group conversation format makes it difficult to measure what really works for the long-term for your business.
Most pawnbrokers don’t need more marketing ideas, the to-do list is already overwhelming. What’s needed is a focused execution of what really works.
That’s why we’re committed to helping pawnbrokers achieve best practices in marketing by focusing on a comprehensive strategy that includes digital, traditional, PR, and advocacy.
In this article, we’re sharing three of our favorite FREE online courses that will help you master some of the most important elements of digital marketing. Do you know of a course that should be added to the list? Let us know and we’ll add it to the list!
- HUBSPOT EMAIL MARKETING COURSE: This email marketing course from HubSpot will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
- FUNDAMENTALS OF DIGITAL MARKETING FROM GOOGLE: Master the basics of digital marketing with Google’s free course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
FACEBOOK ELEVATE COURSE: People are looking for ways to support businesses that they will love. In this free course from Facebook, you will discover ways you can stay connected to your community and get the resources and training to adapt to new ways your customers are finding you, communicating and shopping.
Digital marketing is only one of four essential pieces of the marketing puzzle for pawnbrokers. These courses will help you achieve success in this area that you can build upon in your other efforts.
