News outlets and industry insiders are abuzz about global outages across Facebook, Instagram, and Whtasapp. These outages fall on the heels of already damaging revelations about the infrastructure of these platforms.
Building trust, relevance, and authority on platforms over which we have no control is a terribly risky business.
If these disruptions caught your attention, now is a great time to remind yourself of a few critical truths about digital marketing:
First, social media is only one of several digital tactics that you should be using to market your pawnshops. Other online channels include email marketing, SMS or opt-in texting, and blogging on your website.
The next thing you must remember about social media and digital marketing is that they are only one of four types of marketing tactics that are critical to pawnshops. As explained in this article we shared via Midwest Pawnbrokers Magazine last month, the other three are traditional, community, and public relations.
Finally, it’s important to remember that we must always layer our messages across channels, both online and in real life, to achieve a cohesive effect when we tell our stories in the marketplace. This is not only considered best practice in the field of marketing, it’s also handy in the rare instance when something goes wrong like a global outage.
Want to spend more time talking about connections, campaigns, and content that grows your Word of Mouth advertising? Become a member of our network—this month, we’re focusing on referral marketing all month long!
