Cyndee Harrison, Author at

Since 2010, global eCommerce sales have increased by nearly 800%. In 2010, less than 5% of retail sales happened online, now that's more than tripled to 18%. Despite this trend, pawnbrokers and jewelers have remained slow to adopt ecommerce. Common objections that…

Hot sidebar Media and PR News and Announcements Pawn Industry The Pawnbroker Network by Cyndee Harrison October 29, 2021

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FirstCash to Buy Fintech AFF in $1.17 B Deal to Enter Buy Now Pay Later Market

Oct 28 (Reuters) - Pawn store operator FirstCash Inc (FCFS.O) said on Thursday it will acquire financial technology firm American First Finance Inc (AFF) in a $1.17 billion deal, to enter the buy-now-pay-later business. FirstCash is also looking to expand its footprint in the…

Content Swap Hot sidebar Sustainable Shopping Guide The Pawnbroker Network by Cyndee Harrison April 7, 2021

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Carbon-conscious consumers shop pawnshops for sustainable luxury

You can still enjoy the quality craftsmanship of luxury goods such as designer handbags, luxury watches, gold and diamond jewelry, the latest electronics, or even a pair of high-end sneakers. Buying them from a pawnshop instead of new extends the life cycle…

Hot sidebar Resources and Tools The Pawnbroker Network by Cyndee Harrison March 23, 2021

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Free digital marketing resources for pawnbrokers

There are over 30 Facebook groups dedicated to conversations about pawnbroking and the conversations often turn to marketing. There are always lots of folks giving advice about various tactics that have worked for them, but the fast-moving group conversation format makes it…

Resources and Tools by Cyndee Harrison March 17, 2021

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FREE: Social Media posting calendar for pawnbrokers: April

Most pawnbrokers don't need more marketing ideas–the To-Do list is already overwhelming. We're working to help reduce the overload with a social media prompt calendar with suggestions that will help spark your own creativity. This free calendar will help you spend less…

Hot sidebar Profiles in Pawn The Pawnbroker Network by Cyndee Harrison March 14, 2021

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Profiles in Pawn: Christina Roosman

Pawnbroker Christina Roosman is living proof that there's no single path to success. Every successful person charts their own course and finds their niche by following their heart. For Roosman, owner of Jewelry Journey & Co. in Cape Girardeau, Missouri, it started…

Hot sidebar Resources and Tools The Pawnbroker Network by Cyndee Harrison March 8, 2021

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How to establish a line of communication with lawmakers

Telling your own story Editor's Note: On our Facebook page, we shared an important invitation from Fran Bishop, the Government Relations Committee liaison, for an important webinar that will cover pawn industry facts, FAQs, how-to's and some especially important rate cap talking…

Resources and Tools by Cyndee Harrison February 27, 2021

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A lesson for pawnbrokers from Airbnb

Kieran Flanagan of Hubspot recently tweeted that "Airbnb turned off their paid marketing in 2020 and didn't notice a massive impact because 90% of their traffic is direct and organic. They now see the top of their funnel as PR (telling stories). Search + Storytelling is…

Hot sidebar Pawn Industry Resources and Tools The Pawnbroker Network by Cyndee Harrison February 23, 2021

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What Is the Difference Between Lobbying and PR for Pawnbroking?

Lobbying and Public Relations (PR) have become more enmeshed in recent years, with lines blurred between the two. While both lobbying and PR are activities that seek to influence others, there are distinct differences between the two. This article will explore the…

Resources and Tools The Pawnbroker Network by Cyndee Harrison February 9, 2021

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How Your Pawnshop Should Handle COVID-Related Communications

Don't assume it's a communications issue COVID has obviously changed everything about the way you do business. But employers must still comply with evolving recommendations, they risk being held liable for not upholding existing health and safety laws Employment lawyers are scrambling to…