Top 14 Social Media Management Tools for 2021

From OKtoPost.com: Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16%, 3 in 4 sales reps don’t implement the strategy.

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Clearly, your buyers are now all over social media. Be it for work purposes or the sharing of selfies and tabletop images of their lunch. Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. But who likes a challenge more than a B2B marketer?

To execute an effective B2B social media marketing strategy, you need the right set of tools to organize it all. But how should you go about selecting the right tools? Do you even need these specialized tools? And once you realize you do, how do you pick the right ones?

Why you need a social media management tool

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. That assumption is, of course, a very wrong one. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. 

Yes, eight of them. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? You simply cannot execute an effective social media strategy of any kind.

Social media management (sometimes abbreviated as social media management) tools offer businesses software or web-based solutions for social media marketing, selling, and engaging prospects and clients in the digital realm. From post creation to scheduling and analyzing the results – the social media management tool or suite of your choice should provide you with a command center that also offers a holistic overview of your social media activities’ impact and ROI. 

Considering the broad selection of social media management tools and solutions out there, how can one begin to choose?

How to choose the social media management tool for you

Before you dive into our list of top social media management solutions for 2021, it’s worth taking a moment to consider the criteria for selection.

No two businesses are the same and no two social media marketing strategies are alike. This means that before cashing out on an advanced social media management suite, you must figure out exactly what you need and what you don’t. 

To help guide you as you read, here are some features and capabilities of social media management platforms to pay attention to as you browse our recommendations:

• Platforms supported and update frequency
• Multiple account support across platforms
• Content publishing and optimization features
• Monitoring and social listening capabilities
• Insightful analytics and reports 
• Community management and audience engagement
• Platform flexibility to adapt to changes in business processes
• Integration with 3rd-party tools and solutions
• Monthly and additional costs  
• Ease of use

Top 14 social media management tools for 2021

1. Sendible

Sendible is one of the top social media management solutions specifically designed for digital agencies. The management suite features 20 built-in integrations to social networks, sharing sites, and blogs, as well as Slack compatibility, to keep in touch with your team. 

One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. It pulls up so much right there for you to choose from!” 

Pros

• Full integration with the most popular social platforms, along with blog sites like WordPress and Medium
• Easy access to Canva design tool
• Report Hub allows users to create visually engaging and detailed reports in as little as 15 minutes
• RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva.
• Content suggestions, built-in content library storage and RSS Feed posting tool
• Visually stunning and accurate reports
• Ideal for a social media manager or executive

Cons

• No free plan
• The geographic keyword monitoring results need to be taken with a handful of salt

Pricing starts at $29 per month, and each plan includes a two-week free trial.

2. Oktopost

We would be remiss if we didn’t throw our own solution in the mix. Oktopost is the only social media management tool dedicated to B2B marketing. Oktopost’s social media management tool is an all-in-one solution designed to manage, monitor, and measure your social media activities towards achieving your marketing goals. Oktopost excels at uncovering the value social media presents for B2B companies by demonstrating the impact (organic) social has on the sales funnel.

Pros

• Multi-account, multi-platform conversion tracking
• Identification of optimal channels driving results
• LinkedIn company page monitoring
• Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics 
• ROI measurement for social media activities
• Employee advocacy built in
• Social data enrichment right in the CRM

Cons

• Lack of free trial
• Enterprise focus

Pricing for the Oktopost social media management is available upon request.

3. Buffer

Buffer is an intuitive and very simplistic social management tool. If you just need to perform cross-platform publishing  and don’t have much of a budget then Buffer is the tool for you. This social media management solution enables businesses to seamlessly queue a variety of content forms on multiple platforms and browsers, even while on-the-go. 

Many users on G2 repeatedly praised the ease of publishing multiple pieces or the same piece of content across multiple platforms and adjusting accordingly.

Pros

• Includes a virtual queue to automatically post-stagger your content throughout the day
• Schedule content across all social media sites without having to individually schedule them
• Renowned built-in image editor “Pablo”
• Geared towards mid-to large sized companies and agencies
• Pricing plans tooled 

Cons

• Lack of full Instagram support
• Lack of engagements dashboard

Pricing for the Buffer Publish plan starts at $15 per month, and the Analyze plan starts at $35 per month with a free two-week trial.

4. MeetEdgar

MeetEdgar is an ideal for freelancers, bloggers, entrepreneurs, and small businesses seeking to optimize their social media presence on a tight budget. 

MeetEdgar’s greatest asset according to G2 reviews users is its automated content recycling tool, which allows for the reuse of current and past content to maximize your ROI and exposure from each post.

Pros

• Automated content recycling, storage and reposting to maximize engagement
• Geared towards mid-to entrepreneurs, small teams,agencies and businesses, but offers plans for all sized organizations

Cons

• Lack of support for all popular platforms like Pinterest and Instagram
• No post interaction and tracking directly from dashboard

Pricing for MeetEdgar starts at $19 / month

5. HootSuite

HootSuite is one of the standard-bearers for B2C social media management solutions. This web-based management tool provides comprehensive collaboration features along with the ability to manage and display all of your social media accounts on a single dashboard.

One user on G2 summed up the experience for the majority, that Hootsuite “is my favorite scheduling app for a reason. It is cross-platform, works across devices, and even without any download.”

Pros

• Upload multiple YouTube videos to multiple accounts simultaneously
• Web-based but also includes mobile app for Android and iOS
• Manage multiple social media profiles without the need to log in to each
• Adaptable for every company situation from marketing entrepreneurs to social media executives and large teams

Cons

• Sporadic compatibility issues on several platforms leading to upload issues
• Limited number of URL-shortening options 
• Free account is very limited in number of accounts (3)

Pricing for HootSuite plans starts at $29 per month, and each plan includes a one-month trial.

6. Hubspot

Hubspot is probably one of the more recognizable names in marketing technology. Their all-in-one marketing solution includes a standard social media management add-on. With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. Like several platforms, the free option is great for minimizing expenses. 

The comprehensive automation tools offerings are also a consistent talking point amongst customers. 

Pros

• Includes integrated CRM along with a standard host of social media management and monitoring tools
• Social Inbox organizes online sentiments and posts into one organized dashboard
• Geared towards mid-to large sized companies and agencies

Cons

• Generic marketing tool, no option to purchase just the SMM solution
• More available to large and successful companies – very expensive
• Basic social capabilities considering the high ticket price

Pricing for Hubspot starts at $50 per month, in addition to a limited free account option and a two-week trial for each paid plan.

 

Read the full list: https://www.oktopost.com/blog/top-14-social-media-management-tools-2021/