Time Magazine: I Tried Buying Only Used Holiday Gifts. It Changed How I Think About Shopping

Time magazine article

Read the article at Time.com: 

I love the double dopamine hit that comes from buying something new—the rush when you click “purchase,” and the second one when it arrives at your door and you tear open the box. And there are plenty of real benefits to our incredibly efficient online shopping network: grocery shipping is shrinking food deserts, rural communities with few store options can quickly and easily get items they otherwise couldn’t have, and the time we used to spend driving to stores and searching for things that may have been out of stock we can now spend more productively.

But over the last few years, I’ve had a front-row seat to all the problems created by Americans’ obsession with shopping. I’ve seen cargo ships idling off the coast of Long Beach because the ports are so backlogged, containers stacked high as apartment buildings, the horizon a smoggy cloud of emissions. I’ve talked to truckers who spend weeks living out of their vehicles, prohibited from using the bathrooms at the warehouses where they’re waiting for hours to unload goods, all to get paid barely minimum wage. I’ve interviewed Amazon workers about the physical demands of packing goods in the fast-moving warehouses that provide much of the stuff we buy, and I’ve even undertaken the stressful toll of delivering Amazon packages myself. I’ve tried to look away as we devour resources like trees, water, and rare earth minerals in the pursuit of making more, more, more.

This year, I was feeling too guilty to buy my family new holiday gifts from Amazon. COP26 reminded me that nearly half—45%—of greenhouse gas emissions come from the way we make and use products and food, meaning that this consumption that drives our economy is also choking the planet. And even as scientists try to capture our attention about the urgency of reducing emissions, we’re consuming more and more. U.S. shoppers spent a record $638 billion in October at stores and restaurants, up 22% from October 2019. Forecasters are predicting even more spending in a holiday season where some families may be seeing each other for the first time in two years.

Was there a way, I wondered, to keep getting that nice little feeling I get when I buy something without also ruining the planet? Advocates talk of a Circular Economy where, instead of buying things, using them, and throwing them away, we reduce what we buy and reuse a lot more stuff. Even big companies are eyeing the practice; Apple announced last week that it would allow customers to repair their own iPhones, a giant shift in how they approach devices. ThredUp, an online resale company was valued at $1.3 billion in its IPO in March, after GlobalData projected the market for secondhand goods would double to $64 billion by 2024. ThredUp says that if everyone bought one used item instead of a new one this holiday season, we’d save 4.5 billion pounds of carbon, the equivalent of planting 66 million trees, and 25 billion gallons of water.

I’ve long tried to buy used clothes and acquire toys and other household items from sites like NextDoor, Craigslist, and Buy Nothing, a Facebook group where members of your community post things they no longer need and anyone can claim them. (Buy Nothing recently launched an app, too.) But gifting used is a whole new arena. Still, the U.S. drives the world’s largest share of consumption-related emissions, and many of the things we buy are purchased for the sake of giving a gift and will sit languishing in a closet, unused. Maybe it was time to expand the circular economy to gifting, too.

The rise of pre-owned

I’m not the only person thinking this way. TheRealReal, a luxury resale site, saw a 60% increase in orders with gift boxes from 2019 to 2020. Poshmark, a secondhand clothing site, has seen a 31% increase in vintage sales in men’s clothing from last year. ThredUp has seen orders increase 28% from the third quarter in 2020 to the same period this year. And eBay reported $19.5 billion in sales in the last quarter, up 9% compared to the same period in 2019.

This is all happening at the same time that younger generations are embracing “vintage” and “pre-owned” and buying clothes on online resale sites like Depop, which was acquired by Etsy for $1.6 billon earlier this year. Buy Nothing groups now have 4.3 million participants across the country, having grown by about 2 million people during the pandemic.

Stress about the supply chain has also contributed to this turn toward used stuff, says Jordan Sweetnam, eBay’s general manager of the North Americas market. “People who may have been on the fence about shopping pre-owned are going to go to a traditional retailer and just see empty shelves,” he says. Already, on eBay, sales of certified refurbished products are up 25% since June, he says. Baby Boomers may still balk at the idea of using someone’s old blender, he says, but Generation Z has no qualms buying used goods, whether it be clothes or electronics.

Supply chain bottlenecks coupled with a growing disgust with rampant consumerism motivated Maria Patterson to accelerate her practice of not buying anything new for the holidays. Patterson, a 29-year-old mom in Austin, Tex., usually makes a craft like hot sauce or recipe books or beeswax wraps and gives them to many of the people on her gift list. She used to buy some new items around the holidays, but this year, she’s trying to not buy anything at all. It’s easy to bake treats or give a friend a sweater of yours they’ve always admired, she says, or just give less stuff overall. “The world cannot continue with the level of consumption that it currently has,” she says.

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