A lead magnet refers to the free content, item, or service a person receives when they share their contact details.
To unlock the “gate” and get their freebie, visitors first need to trade in their contact info—such as their email address, or phone number.
Lead magnets are a killer way to build a list of email subscribers.
And once you have your visitors’ contact details, you can easily nurture these relationships with email or SMS campaigns—boosting your conversions and customer loyalty.
